×

What is Digital Marketing?

Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts. Digital Marketing is one of the fastest growing industries today.

This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. This course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.

Become a digital marketing expert. Learn how to do marketing online to Boost website traffic, generate potential leads & increase sales revenue with better brand awareness.

This Program is Specially Designed to Meet the Needs of:


Fresher: To Start a Career in Digital Marketing

For Business Owners: To Grow Business with Digital Marketing

For Professionals: To Enhance Skills in Digital Marketing

What you will learn in course duration of 2 month:

Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:

  • What is On-page Optimization
  • Keyword Research with Google Keyword Planner
  • How to select Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags – Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  • Why is Alexa Rank important?
  • Alexa Integration
  • What is Off-page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?
  • Directory Submissions
  • Article writing and submissions
  • Press Release writing and submissions
  • Understanding Google search
  • What is SEM (Search Engine Marketing)
  • Overview of Google AdWords, Microsoft AdCenter and Yahoo Search Marketing
  • PPC Definition & how it function
  • Important Terms – Quality Score, Conversion Rate etc.
  • Quality Score Overview – Understanding
  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Different Match types
    Reduce costs – Using Negative Keywords
  • How to take benefit from high performing keywords
  • Keyword Research
  • Choose appropriate keyword phase – Most Critical
  • Keyword Research – Tools & Techniques
  • Different Match types
    Reduce costs – Using Negative Keywords
  • How to take benefit from high performing keywords
  • Compelling ads that increase click through rates (CTR’s) lower costs
  • Understanding, Analyzing & Improving – Relevance & Quality score
  • Improve conversion rates – Targeted ads & relevant landing pages
  • Ad Preview tool
  • Best Practices like using features such as reviews, +1 button etc

Why you should learn Digital Marketing


Huge job opportunities

Salary hike within a year

Highest Industry growth rate

Top